Atari dying?

I am a gamer at heart. So I find this interesting.

Atari has died and been reborn again so many times its almost funny! I'm not sure what is going on. Infogrames seem to have been running them right, just a few lousy games, hurt brand recognition, and lack of focus is probably what caused this to happen.

Translated, atari is the chess equivelent of "check" in Japanese...I think. Funny how they always are.